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OUR STORY

The Gift of Time, shared by over 1,000,000 and counting.
AADEXE WAS BORN in the creative hub of London. We believe our community deserves 100%. That’s why we pride ourselves on being totally vertically integrated from material sourcing and designing right through to production.

Our founder had a vision of creating timeless collections that inspired a community of fashion lovers that sought after quality timepieces at an affordable price point.

Now our community continues to grow with over 400 points of sale worldwide and our vision has
been recognised by the likes of Vogue when our timepieces were shortlisted in the Jewellery designer profile.

We embrace the art of watch-making using advanced technological manufacturing, hand-crafted materials and on-trend designs that we oversee from start to finish.

Our community is important to us and we are passionate about empowering individual style and achievements and we want you to be a part of our past, present and future!
our mission

OUR MISSION


Our mission is delivering the art of watch
making at an affordable price point for all.

our mission
our vision
our vision

OUR VISION


Our vision is to re-invent hand-crafted
watches that inspire our community
to value individual style.


INNOVATION

We believe watches are still on trend. We promise not only to pay attention to designs but also innovation so our watches are made for a better future.
INCLUSIVITY

We think of our community when building our brand. We may be a small brand (for now) but we should not be too small to speak out for our community especially if it is something we believe in.
#LGBTsupporters #womenpower (and much more in the future)
COMPASSION

ADEXE is not just a brand but a brand with personality and emotion.
What we do and say will have an impact on the people we encounter, hence we promise to treat and show compassion to our business partners, customers, and anyone that stumbles upon us.

OUR MISSION

Our mission is delivering the art of watch making at an affordable price point for all.

our mission

OUR VISION

Our vision is to re-invent hand-crafted watches that inspire our community to value individual style.

our vision

YOUR WATCH JOURNEY

We believe our community deserves 100%.
That's why we pride ourselves on being totally vertically integrated from design, sourcing materials, right through production.

DESIGNED IN LONDON
In-house Design Team
DIRECTLY SOURCED MATERIALS
GENIUNE ITALIAN LEATHER
Hand Selected
MOVEMENTS
Directly Sourced
TEMPERED GLASS
Hand Crafted
STAINLESS STEEL
Hand polished
IN-HOUSE PRODUCTION
SEWING OF STRAPS
Hand stitched & edged
WATER PRESSURE TEST
Manual operation
MOULDING
Custom machinery
POLISHING & CLEANING
Hand polished
POLISHING & CLEANING
Hand polished
QUALITY CONTROL
Manual Testing
DIRECTLY TO YOU
Packaged with care