Our Story

Founded by two sisters in 2016 in Shoreditch, London.

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OUR STORY

Young and inexperienced in our early 20s. It was courage and our love for quartz watches that drove us to create ADEXE in this tech-focused world. With over 300,000 ADEXE users spread across six continents today, we hope to continue re-inventing handcrafted watches that inspires our community to value individual style.

Inclusivity

#LGBTQsupporters #WomenPower #shopSMALL

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Inclusivity

We believe there are more than two genders in the world, so when we started offering matching watches we decided to go beyond the stereotype of “man & women”. We are one of the few watch brands to create same-sex matching products and campaigns to support #LGBTQlove. Our first collection, THEY, is also named after the ancient genderless pronoun and designed only in a unisex 41mm case size.

Even though our society is marching toward total gender equality, the number of women entrepreneurs is still significantly lower than men. Women should be encouraged, talked about, supported by one another.

Innovation

We innovate not only on the exterior design of a watch but also production sustainability.

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Innovation

Unlike many commercial watch brands, we apply our creativity not only on the exterior design of the watch but also in every step of the manufacturing process so to make a watch more sustainable and long-lasting because a good watch should be “designed” inside and out.

Mission

Deliver the art of watch-making at an affordable price point for all.

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Mission

With our family’s 30 plus years of knowledge in watch-making, we have always known high street watches have been marked up significantly because of multiple layers of resellers and marketing costs so ADEXE has been set out to sell directly to customers in order to keep our watches at reasonable prices. We put emphasis mainly on a word-of-mouth approach because we believe the best marketing strategy consists in one satisfied customer telling another.

Lifetime Warranty

Let us take care of your watch for a lifetime.

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Lifetime Warranty

Over the years, we realised one of the biggest headaches watch lovers experience is not knowing where to repair their watches so we have launched the lifetime warranty scheme in 2019 hoping to solve this problem. Our complimentary lifetime warranty allows you to receive free spare parts when components are damaged in any situations (e.g. scratched glass, deteriorated straps). For more details, please check out our Lifetime Warranty Page.

AUTHORISED STOCKISTS

Online
Silkfred 

Wolf & Badger 

Zalora

Pinkoi 

Women in Work 

Watchesof 

Sift & Pack

Offline
Erica Store 

VILLAGE VANGUARD 

URBAN RESEARCH DOORS 

ﾖﾄﾞﾊﾞｼｶﾒﾗ ﾏﾙﾁﾒﾃﾞ

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