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Inclusivity

We believe there are more than two genders in the world, so when we started offering matching watches we decided to go beyond the stereotype of “man & women”. We are one of the few watch brands to create same-sex matching products and campaigns to support #LGBTQlove. Our first collection, THEY, is also named after the ancient genderless pronoun and designed only in a unisex 41mm case size.

Even though our society is marching toward total gender equality, the number of women entrepreneurs is still significantly lower than men. Women should be encouraged, talked about, supported by one another.