Since the middle ages, THEY has been known as a non-gender specific pronoun, celebrating those free from conformity. We have specifically chosen the name THEY for this very first collection to identify a truly unisex product, which celebrates diversity and inclusion everyday and everywhere.

THEY 1.0 has taken the design inspiration from East London’s vintage hipster vibe. Perfect for a casual but cool night out.

THEY 2.0 has been carefully crafted to elevate the depth of the timepiece while keeping a slim and lean case for ultimate comfort. The smooth pattern straps paired is simply perfect for a refined and elegant look.

THEY 3.0 is a crossover of the previous two designs that relies on the latest in-house green glass production technique to mould an ultra-dome shaped glass without any wastage and that is the direction we are walking towards.